You likely have an account on social media, whether it’s business or personal. Many fitness influencers have thousands of followers, if not more. So how did they get there?
Social media has become the go-to resource for research, reviews and positive communities. This marketing strategy intrigues many new business owners. But they are unsure how to use social platforms to market their brand.
Did you know…
- About 45% of the world’s population use social media every day1.
- 73% of marketers believe social media marketing has been somewhat or “very effective” for their business1.
- 71% of consumers who have a good experience with a brand on social media are likely to recommend that brand1.
Social media marketing packs a punch when you are looking to connect with your audience. It leads to repeat customers and referrals with family and friends.
What is Social Media Marketing (SMM)?
This is one of many marketing plans you can use. Social media is special. It involves creating content for each unique platform. Your content should encourage positive conversations and promote your brand. This includes Facebook, Instagram, Twitter and Tiktok.
It’s all about making connections with potential clients. Find other ballet fitness enthusiasts like yourself. You have the opportunity to explain your brand and what your mission is, in a clear way. Building relationships leads to incredible growth in business.
Your business page is your first impression. It’s like the tinder of the fitness world. With a simple “swipe” you can reach anyone in the world with your message. Potential clients like it when someone makes them feel happy and confident. When you do that, your stories, message, and brand get shared.
You get noticed.
Why is social media important?
When clients are looking for an instructor, they will likely check social media. Potential clients know they will find honest reviews about a service, person or brand. This helps them decide if they want to look into this further or move on to another option.
Consumers spend an average of 3 hours every day, on social platforms1. Tha’s a lot of opportunities you miss out on when you don’t have a social media presence. Many check updates many times a day, every day.
You build stronger relationships with a warmer audience. Starting and maintaining your presence is cost-effective. You can do this without a marketing team. You don’t need a steep marketing budget to make social media part of your strategy.
Social media is a prime example of using the marketing concept. Create surveys, respond to comments, and share unique content about your brand. Encourage complaints so you learn how to better serve your followers. Platforms are perfect for doing market research to see how you can fill all the gaps in your fitness community.
What are the four pillars of social media marketing?
Social media has become almost like a search engine. Search ballet fitness and a variety of names and companies show up. Pretty much everywhere we go, a place of business asks us to follow them on Instagram or Facebook.
Don’t you think something is off when you’re not able to find a business on social media? You assume it’s not a legitimate business. Then you move on to the next suggestion that fits your search, right? It’s as important as having your contact information on a business card.
Social media builds your authority online. It links people to your website, helping you rank higher on search engines. That opens the door for engagement with potential clients. Know where your ideal client hangs out. This helps you avoid missed opportunities.
Let’s make the best use of your time with social media so you stand out.
Just be you.
There are a lot of fitness entrepreneurs out there. Start your own following anyway. It’s not as daunting as it may seem. Be yourself. Show your personality. Your content should display the personality of your brand as well. This makes your audience feel like they know you.
Create unique content so you stand out. You already have one advantage. Ballet fitness is a specific niche within the fitness industry. Remember to show who you are. Identify how you are different. This connects you with your ideal client on a deeper level.
Connections lead to super fans and loyal, lasting customers. People want to feel connected to you. Develop that connection through your unique content.
Influence is power.
Make connections with potential customers. This makes it easier to direct them to you and your services. It’s possible to build a relationship with followers. You have to be consistent and engaging. That’s the secret.
Post anywhere from a few times a week to every day. When your community sees you on their screen every day, they feel like you are their friend. That leads to trust in you – what you say and do.
Take advantage of video content. Try Facebook live, IGTV or Tiktok. Facebook live has glitches sometimes. People still use it because your audience can ask questions. You can discuss topics with your clients during and after the live video has ended. Remember to switch up your content and keep track of what engages with your audience the most.
Earn your audience’s trust.
Influence and trust go together like two peas in a pod. When your followers don’t trust you, you will not be able to influence the decisions they make. It becomes difficult to lead them to the actions you want them to take.
Remember we aren’t trying to be sly in getting them to sign up for a class or become a regular student. Instead, be clear and open. Explain your pricing, what they get from working with you, and offer reassurances.
Gain trust through content that is helpful, unique, informative, and inspiring. Try doing this through blogs, live or pre-recorded videos and updates on your journey. Fitness clients love to follow along with your personal story. Consider blogging about your process of becoming a FITprenuer as a new mom. Or what you had to overcome to develop a body-positive mindset.
Provide relevant content.
A crucial part of being relevant is working in alignment with your values and goals. Group what you believe in with the current trends and information in your industry. It takes time to build up your authority as a relevant fitness expert so be sure to keep your momentum going.
Avoid presenting information to your audience that is old or untrue. This disintegrates the trust you’ve built up with followers. It disappears like a denture tablet in water. Completely gone.
Keep a close eye on hot topics within your audience. It’s worth the effort to know what’s on the mind of your listeners. Now you can keep them interested in what you say and continue interactions with you. Read comments from followers and other online spaces. Find out what concerns and pain points you can provide a solution to.
How do you define your brand identity?
The four pillars work together. There are different types of marketing strategies. But any marketing plan should include these pillars. Learn the specifics of each platform. Be sure to use all four parts as part of your marketing plan.
Think about what your purpose is.
- Who is your target audience?
- Which demographic do you attract and why?
- How can you turn them into customers?
- Are you trying to fill a gap in your industry or attract loyal clients?
- What makes you unique?
- What do they need to know in order for them to become a customer?
These questions are a quick start to get you focused. Know your target and your goals so that you know what you want to achieve with your social marketing. Take some time to think about what type of content you want to bring to the table.
I know you have beautiful energy to share with the world that will enrich lives.
Want to know more about marketing?
Check out my podcast Hey Monday to find out which type of marketing is best for you!
