Congratulations! You just received your certification to teach BalletBeFit… now what?
You’ve taken the first step in becoming a FITpreneur. Next, you need clients so you can start making some money. I promise you don’t need to spend thousands of dollars on marketing campaigns to get the ball rolling.
Keep up with these fun and affordable client acquisition tips so you don’t have to worry about filling up your classes.
Let’s get to it.
Find your ideal client
The first part of the equation is knowing what type of person you’re looking for. Who do you want to work with? There is no right or wrong answer. It depends on who you are excited to teach.
- How old is my ideal client?
- Are they male or female?
- Is he/she at a beginner or advanced level of fitness?
- What are their hobbies?
- What are their pain points?
- Is she a stay-at-home mum, student, or former ballerina?
Use your answers to these questions to identify who this person is. This information tells you how to offer your services to the specific person you are searching for.
Personalize Your Ballet Fitness Brand
Of course, the BalletBeFit logo is there for you to use when you offer your services. You are part of a growing community, one which people recognize and trust. But don’t be shy about letting people know who you are as well. Showcase your personality so people connect with you, not just the brand.
Tell people what makes you unique. Explain the value that you bring to your clients. You already work with a specific brand. Make it your own with something specific to you: a special homemade barre, a style of teaching, or your bright, colorful clothes. What separates you from other influencers, instructors, and personal trainers?
Dedicate Time to Your Online Content
Everything is found online. When you don’t at least have a website, you are missing out on so many potential clients. (So. Many.) Take the time to set up your website.
A few pages to include in your website are a homepage, schedules, classes, about us, and a contact page. A few other pages you can add as you grow your business are: success stories, a blog, or a new member offer.
Start A Blog
Many think blogs are old school. But a blog creates an opportunity for new and long-time clients to come to you for insight. Offering your knowledge and expertise to your audience build trust and authority. Post new, consistent content to have the greatest effect on your readers.
Always Collect Success Stories
When your clients reach their goals, they are excited to tell others about their experiences. Social proof is a strong motivator in warming up new clients to paying for your services. Ask clients to tag you in a results post or write a review online. Try making it into a challenge. For example, whoever tags the instructor in their after photo will be in a drawing for a private lesson. Clients love rewards.
Use Social Media to Level Up
Find out where your ideal client is hanging out. If they are working professionals, they may be on LinkedIn. If they are mothers, they will be at nursery schools. Start by setting up your profile for your business. Offer posts that will educate and inspire your audience.
Social platforms also help you build a community of kind, caring cheerleaders for your new business. You also see what your clients talk about and how they encourage each other.
Stay at the top of their mind by offering advice without being salesy. Your followers remember the enthusiasm you show.
Be Visible in the Online Space
People need to find you easily. Search engine optimization (SEO) helps you rank at the top of search results online. Using the right keywords, you’re telling search engines that you exist and making yourself easier for your clients to find. There are over 70,000 searches on Google, every second1.
Some fitness professionals have added their business to online directories. Although this will not directly help with SEO, it gives you backlinks. Backlinks happen when your website is connected, or linked, to another website. This builds your authority. It tells the internet that you are legitimate and you know what you are talking about.
Be Consistent With Your Emails
I can’t say it enough – be consistent. When someone signs up for your email list, they are essentially inviting you into their virtual living room. Try sending a weekly email with fitness tips, your favorite recipe, or a new challenge coming up.
Some entrepreneurs worry that emails require extra time to send them out regularly. I use to think so as well. Try automatic email systems like Mailchimp, Convertkit or Constant Contact. You can batch your work by writing all the emails for the month at one time and schedule them to go out. It’s like a one-and-done type deal. It’s perfect for busy, business owners like yourself.
Ask For Referrals
The easiest marketing strategy to date is referrals. Don’t have any clients yet? No problem! Try cross-referrals. Look for opportunities at your chiropractor, doctor, or your kids’ school. Ask them if they would be willing to refer you to their clients, patients, and parents. Don’t forget to bring a stack of business cards for when they say “yes”.
Consider offering clients a discount, gift card, or free t-shirt when they refer a paying client to you. When they get something in return, clients are very enthusiastic to pass your name along to friends and family. When you ask for referrals, your clients do the marketing for you.
Make An Offer They Can’t Refuse
Creating an offer that people can’t say no to, is crucial. Only you will know what this offer should be. You know because you’ve done your client research. You know how you solve a time restraint, affordable workouts, or a consistent routine.
Offer a free trial period, bring a friend for free, or your group class online. Your irresistible offer has to solve a problem for your client. They can’t pass it up when you provide something of value. Feel free to ask your online community. Get it right from the source.
Rome Wasn’t Built In A Day
I know you’re ready to get your business going. I completely understand. Part of the process of building your business is learning how to get new fitness clients. They are the heart and soul of your success.
Take the time to implement some of these basic marketing techniques. Marketing is not a one-size-fits-all.
Your business is as unique as you.
So have some fun with it.
Wondering how social media marketing could work for you?
Check out the blog, to learn the basics.