It is important to identify your USPs, as you can then highlight one or two aspects of your work that will help create a compelling and memorable message. Do you have many qualifications to be proud of? Are you classes held at a convenient location and time ? Perhaps you could write for local newspapers and websites as the ‘Dance Expert. The editor may give you the chance to feature your classes if you write regular articles.
Offering free classes is also a great way of showing off your skills and how good your classes are, the attention is sure to attract new clients. You could even take part in community outreach in a number of ways – from charity events to health fairs.
Ask clients to leave a comments and use these testimonials in all marketing material. Client referrals are likely to happen naturally, but offering current client a discount or free class if they refer a new customer also acts as a strong incentive.
Blow your own trumpet and let your audience know exactly why you hold the best fitness class.